Air India rolls out UK campaign

The ‘Experience New’ campaign’s messaging showcases the airline’s modernized fleet and in-flight service upgrades.

The flag carrier flies to Delhi, Mumbai and Bengaluru on an upgraded fleet.

“‘Experience New’ underscores Air India’s continued commitment to the UK market, reinforcing the airline’s investment in both brand presence and unrivalled connectivity,” the airline said.

High visibility ads will be placed on black taxis, buses and throughout the London Underground.

TV ads also air during the ICC Men’s T20 World Cup on Sky Sports.

The campaign ‘forms part of a broader transformation of Air India into a modern, world-class airline, with a focus on fleet renewal, onboard product and service excellence’ the airline added.

The airline is also highlighting Business Class and Premium Economy cabin upgrades, along with new inflight menus.

Air India flies to London Heathrow 49 times per week.

It comes several months after the Air India Ahmedabad crash last year which claimed the lives of dozens of UK citizens.