New upper midscale Hyatt brand announced

It is designed to meet the needs of modern travellers complementing Hyatt Studios, Hyatt’s extended-stay brand in the category.

Hyatt Studios marked the opening of its first property, Hyatt Studios Mobile / Tillmans Corner, last week,

The Hyatt Select brand joins the Essentials portfolio alongside Hyatt’s established select-service brands.

The Essentials portfolio has a streamlined guest experience without compromising on essentials.

Jim Chu, Chief Growth Officer, Hyatt. “Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design.”

Hyatt Select hotels will offer the essentials like complimentary breakfast, a 24/7 market self-serve grab-and-go concept featuring a variety of food and snack options, as well as beer and wine.

Guestrooms will provide comfort and functionality, ensuring an experience that meets the needs of modern travelers, including free high-speed internet and workspaces.

“We’ve seen strong interest from owners both within and outside of our network who are looking for flexible conversion opportunities with access to Hyatt’s powerful commercial engine and distribution platform,” Chu added.

Hyatt’s upper-midscale extended-stay brand, has a pipeline of over 50 executed deals, including 22 in new markets for Hyatt.

“Seeing Hyatt Studios come to life with the opening of the brand’s first property is an exciting milestone—not just for Hyatt, but for our owners and developers who have been integral in the creation of this brand,” said Dan Hansen, Head of Americas Development, Hyatt.